Business cards are one of the most http://xn--zf4bu3hwmr39b.com/ powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:
· Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.
· Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.
· Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.
· Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $25, so there is no excuse for not having one made.
· Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.
· Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.
· Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.
· If you live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.
· Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.
· Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).